The get-big-fast strategy placed a premium on the rapid accumulation of current market share even at the expense of immediate profits. This strategy might be rational if, in the long run with a large fixed capacity, the achievement of market share substantially contributed to the fall in average unit cost. In this way the firm might achieve profitability at a low fixed sale price if unit costs fell below unit revenue. The strategy might fail if current losses discouraged venture capital investors or equity holders from sticking with the firm. It might also fail if market share failed to rise fast and far enough, or the firm was inefficient in using the fixed capacity to lower its unit costs.

“急剧扩张战略”是在牺牲当前利润（的情形下）投入巨额资本以夺取市场占有率（的商务战略）。从长远以及一个巨大的固有容量（角度而言），如果占领市场份额本质上有助于平均单位成本的下降，这个战略就可能是理性的。因此，如果单位成本低于单位收益，公司就可能以一个较低的固定销售价格盈利。如果目前损失让风险资本投资人和债权人对公司丧失信心，这个战略可能失败。如果市场份额没有迅速扩张,或者公司在运用固定收益容量去降低其单位成本未奏效时，这个战略也可能失败。