在体验经济时代，旅游及其产品被赋予了更深的内涵和更高的期待，旅游产品出现了新的特征。追求快乐的体验是旅游的本质，提供体验性的旅游产品成为体验经济时代旅游业发展的必然要求。
本文以三亚旅游产品的体验化开发为例，针对当今三亚旅游产品的现状和存在问题，着眼于创新，提出了旅游产品的开发理念创新、功能创新、类型创新、结构创新、主题创新、科技创新等三亚旅游产品创新开发的策略。
研究三亚旅游产品的体验性开发创新，为进一步提升三亚旅游产品在国际旅游市场的竞争力，塑造三亚旅游产品的新形象和新品牌，充分展示三亚旅游产品的独特魅力，提升三亚旅游吸引力，推动三亚旅游国际化进程等方面做出了一定贡献，促使三亚旅游可持续发展

Times in the experience economy, tourism and its products have been given a deeper meaning and higher expectations, the emergence of new tourism product characteristics. Pursuit of happiness is the experience of the nature of tourism, to provide experience of tourism products to experience economic times become an essential requirement for the development of tourism.
In this paper, Sanya tourism products development experience as an example, Sanya tourism products for today's current situation and existing problems, focus on innovation, and put forward the concept of tourism product development innovation, innovative features, the type of innovation, structural innovation, the theme of innovation, science and technology innovation Sanya tourism products such as innovative development strategy.
Sanya research experience of the tourism product development and innovation, in order to further enhance the Sanya tourism products in the international tourism market competitiveness of tourism products Sanya shaping a new image and new brand, and fully display the unique tourism products Sanya charm to enhance the attractiveness of the Sanya Tourism, Sanya Tourism to promote the process of internationalization, such as to make a certain contribution to sustainable development of tourism in Sanya