九十年代初，飞速发展的国际互联网（Internet）促使网络技术应用的指数增长，全球范围内掀起应用互联网热，世界各大公司纷纷上网提供信息服务和拓展业务范围，积极改组企业内部结构和发展新的管理营销方法，抢搭这班世纪之车。二十一世纪是信息社会年代，科技、经济和社会的发展正在迎接这个时代的到来，随着计算机网络的发展，信息社会的内涵有了进一步的改变，并称之为信息网络的年代。在信息网络年代，网络技术的发展和应用改变了信息的分配和接受方式，改变了人们生活、工作、学习、合作和交流的环境，企业也必须积极利用新技术变革企业经营理念、经营组织、经营方式和经营方法，搭上技术发展的快速便车，促使企业飞速发展。网络营销是适应网络技术发展与信息网络年代社会变革的新生事物，必将成为跨世纪的营销策略。

The early nineties, the rapid development of the Internet (Internet) network technology to promote the application of exponential growth, set off a global scale the use of Internet fever, the world's major Internet companies have to provide information services and to expand their business scope, the internal structure of the active restructuring of enterprises and development the management of the new marketing methods, get ride of the century, this group of cars. The twenty-first century is the era of information society, science and technology, economic and social development is the arrival of the era, along with the development of computer networks, information society of further change, and called it the age of information networks. Information networks in the era of network technology development and application of change in the distribution of information and acceptance of the way, changed the way people live, work, learning, cooperation and exchange of environment, enterprises must also be a positive change in the use of new technology business ideas, business organizations, mode of operation and management methods, the rapid technological development to catch a ride to the rapid development of enterprises. Network marketing is the adaptation of network technology development and information network era of social change and new things are bound to become a marketing strategy for the next century.