We refer to such a group of people as an organization because each has a structure and strives to achieve goals that individuals acting alone could not reach. All organizations strive to achieve specific goals, but they don’t all have the sane goals. For example, a goal at Southwest Airlines is offer on-time service at the lowest prevailing price to increase its market share. A goal at Polaroid is to create innovative cameras, whereas at Minolta a goal is to produce high-quality lenses for cameras and other optical devices.
Regardless of an organization’s specific goals, the job of managers is to help the organization achieve those goals. In this book, we look at managers in organizations of all types and sizes that have many different goals and many different ways of achieving their goals. Our primary purposes are to help you understand how managers accomplish their goals and to help you develop some of the managerial competencies that you will need to be effective in whatever types of organizations you find yourself. Many-indeed, most-of these competencies will be useful to you eve if you never have a job with the word manager in the title.

组织就是一些人联合在一起去达到一个个人无法达到的目标的团体.所有的组织都有目标,但是不相同.比如西南航空公司就是要准时低价占领市场份额.在Polariod是创造新的相机,而Minolta的目标则是为相机和其他的光学设备造高质量的镜片.

不考虑每个组织的特殊目标, 管理人员的工作就是要帮助组织来实现它的目标.在这本书里,我们研究一些大大小小各种组织的管理者们用不同方法来实现不同的目标.我们的主要目标是帮助你理解学习他们是怎么完成的,不论你在一个什么样的组织里,帮助你建立你会需要的和有效的自己的管理竞争力.很多确实最强竞争能力会对你很有用,即使你的职称里没有管理者(***长)字样.

就是直接翻译的,你自己再斟酌修饰一下.另外两个公司的名字没帮你查.因为很多名字我不知道中文叫什么,只知道英文.