20世纪80年代，随着农村产业结构的调整，农业观光旅游项目的设计与开发，使其成为农村地区发展旅游业中的重要渠道，并为第一与第三产业的结合找到了一个重要的切入点。2006年和2007年，国家旅游局分别把旅游年主题定义为“中国乡村游”和“和谐城乡游”，将旅游发展的重点直指农村，“吃农家饭、住农家屋、学农家活、享农家乐”，乡村游在悄无声息中受到游客热捧。新农村建设的乡村旅游实现了从观光到度假旅游方式的升级，并成为我国广大农村发展第三产业的一条重要途径。
　　我国新农村建设的乡村旅游发展是有供给与需求两方面因素共同推动的结果，从供给的角度来看，主要是农村产业结构调整的需要；从市场需求的角度来看，主要是城市化进程加快的结果。旅游者选择乡村旅游的动机主要有：

20th century 80's, with the adjustment of industrial structure in rural areas, agricultural tourism project design and development, making it the development of tourism in rural areas an important channel for the first and the combination of the tertiary industry has found an important starting point. 2006 and 2007, the National Tourism Administration, respectively, to the theme of tourism is defined as "rural China Tour" and "harmonious urban and rural travel," the focus of tourism development will be directed at rural areas, "to eat rice farmers, live in farm houses, farm school live , enjoy the music farm "in rural travel has been quietly热捧tourists. The construction of new rural tourism in rural areas to achieve the tourism from the tourist resort way to upgrade and become China's vast rural areas to develop the tertiary industry an important way.
China's new rural construction is the development of rural tourism supply and demand factors to promote the results, from the supply point of view, mainly the needs of industrial restructuring in rural areas; from the point of view of market demand, mainly the process of urbanization speed up the results. Tourists choose rural tourism the main motives