一、背景
　　20世纪80年代，随着农村产业结构的调整，农业观光旅游项目的设计与开发，使其成为农村地区发展旅游业中的重要渠道，并为第一与第三产业的结合找到了一个重要的切入点。2006年和2007年，国家旅游局分别把旅游年主题定义为“中国乡村游”和“和谐城乡游”，将旅游发展的重点直指农村，“吃农家饭、住农家屋、学农家活、享农家乐”，乡村游在悄无声息中受到游客热捧。新农村建设的乡村旅游实现了从观光到度假旅游方式的升级，并成为我国广大农村发展第三产业的一条重要途径。
　　我国新农村建设的乡村旅游发展是有供给与需求两方面因素共同推动的结果，从供给的角度来看，主要是农村产业结构调整的需要；从市场需求的角度来看，主要是城市化进程加快的结果。旅游者选择乡村旅游的动机主要有：
　　1.回归的需求。随着城市化进程的加快，恬淡的生活方式，纯朴的生活情趣，古老的风俗习惯，渴望从现代都市生活逃脱的“城内人”越来越向往那种天然的“城外人”生活。绿色、环保、健康正在成为许多人追逐的生活理念，而乡村游所崇尚的旅游方式正好契合了这种精神追求。
　　2.求知的需要。现代社会的城市少年儿童普遍缺乏对农村、农事生产、农民生活的了解，乡村旅游作为重要的修学旅游方式，受到学校、家长和学生的欢迎。
　　3.复合型需要。人们的旅游行为往往是多种动机共同作用的结果，乡村旅游也不例外，旅游者选择乡村旅游，有的可能处于求新、求异、求美、求乐的需要，有的可能处于身心调解的需要，有的可能处于美食或购买土地特产品的需要等等。
二、成功经验
　　1.新农村建设的乡村旅游对社会经济的积极影响。
（1）使一大批老少边贫地区走上了脱贫致富的道路。贫困地区依托本地旅游资源开发旅游业，是脱贫致富道路上做出的一种实事就是、因地制宜的选择。这种选择，使脱贫致富的路子越走越宽广。据河北省有关部门搞的社会调查，全省通过发展旅游业而脱贫致富的农村即达到1200多个，30万户，近百万人。据此推算，全国通过发展旅游业而脱贫致富的村庄不会少于1万个，人口不会少于300万人。这是发展旅游业对我国经济发展所做出的一个具有重大意义的贡献，同时，对促进我国旅游业更好更快地发展产生积极影响。
　（2）为闲散的劳动力开辟了广阔的就业门路。旅游业是劳动密集型行业，能够创造大量的就业机会，当地居民围绕着游客吃、住、游、购、娱的需要，兴办了各类企业，围绕旅游点而发展起来的餐饮业、运输业、旅馆业等比比皆是。人们通过开展各种为旅游者服务的活动，找到就业机会，促进了农村剩余劳动力的就地转移，减轻了各级政府解决劳动就业问题的压力。
　（3）缩小了城乡差别。在我国大城市的郊区县，在大城市发达的工业文明的辐射下，都市附近的县郊区已经进入现代化农业文明阶段。具有发展乡村旅游的区位优势，其主要表现就是直接面对周末假期、民俗佳节、庆典活动等需求的稳定而庞大的城镇居民市场，特别是2008年起各个假期地调整，给乡村游带来了更大的市场。发展起来的乡村旅游，不仅使本地的经济有了较大的发展，也使当地农民增加了收入，加快了大城市的城乡一体化进程,城乡落差已越变越小。
　

I. BACKGROUND
20th century 80's, with the adjustment of industrial structure in rural areas, agricultural tourism project design and development, making it the development of tourism in rural areas an important channel for the first and the combination of the tertiary industry has found an important starting point. 2006 and 2007, the National Tourism Administration, respectively, to the theme of tourism is defined as "rural China Tour" and "harmonious urban and rural travel," the focus of tourism development will be directed at rural areas, "to eat rice farmers, live in farm houses, farm school live , enjoy the music farm "in rural travel has been quietly热捧tourists. The construction of new rural tourism in rural areas to achieve the tourism from the tourist resort way to upgrade and become China's vast rural areas to develop the tertiary industry an important way.
China's new rural construction is the development of rural tourism supply and demand factors to promote the results, from the supply point of view, mainly the needs of industrial restructuring in rural areas; from the point of view of market demand, mainly the process of urbanization speed up the results. Tourists choose rural tourism motives are:
1. The demand for reunification. With the acceleration of urbanization process,恬淡way of life, simple life, old customs, eager to escape from the modern city, "city people" yearn for the kind of more and more natural, "outside person" of life. Green, environmental protection, health is becoming many people chase the idea of life, and rural tourism travel by way of advocating that exactly fit the spirit of the pursuit.
2. Learning needs. Modern society, a general lack of urban children in rural, agricultural production, understanding of farmers, rural tourism as an important way修学旅游by schools, parents and students.
3. Complex needs. People's travel behavior is often the combined effect of a variety of motives results, rural tourism is no exception, tourists choose rural tourism, and some may be in a novelty, difference, and the United States, the need for music, and some may be in the physical and psychological mediation needs, some may be in food or to buy land and so the need for special products.
Second, the successful experience of
1. The new rural development rural tourism on the positive impact of socio-economic.
(1) Everyone edge to make a large number of poor areas of poverty onto the road. Poverty-stricken areas by relying on the development of local tourism resources, tourism, is to make poverty a road that is practical, the choice of local conditions. Such an option, so that the broad road of poverty. According to the relevant departments of Hebei Province to engage the social survey, the province's tourism industry through the development of the rural poverty that is 1200 more than 300,000, nearly a million people. Which estimated that the national poverty through the development of tourism and the village will not be less than 10,000, the population will not be less than 300 million people. This is the development of tourism on China's economic development made a significant contribution, at the same time, China's tourism industry to promote better and faster to have a positive impact on development.
(2) For the idle labor force has opened up a vast new avenues of employment. Tourism is a labor-intensive industries, to create a large number of employment opportunities, local residents tourists around food, housing, travel, purchasing, entertainment needs, the establishment of a variety of enterprises, focusing on development of tourist spots and restaurants, transport , the hotel industry, such as abound. People through a variety of service activities for the tourists, find job opportunities, promotion of rural surplus labor transfer in situ, thereby reducing the labor and employment at all levels of government to solve the pressure problem.
(3) to narrow the urban-rural divide. The outskirts of major cities in our county, in the big cities of developed industrial civilization radiation County near the outskirts of the city has entered a phase of modernization of agriculture and civilization. The development of rural tourism with the regional advantages, the main performance is the direct face of the weekend holiday, folk festival, festival events and a huge demand for the stability of the urban residents in the market, especially since 2008 to adjust the various holidays, brought to the village tour a bigger market share. Development of rural tourism, not only the local economy has made significant development, but also increased revenue for local farmers to speed up the integration process in urban and rural areas in large cities, urban-rural gap has became smaller and smaller.