RSS技术是一种新兴的网络技术, 是站点用来和其他站点之间共享内容的一种简易方式，在网络营销和网站推广等方面有很多优势。在国内，目前RSS技术的发展还比较落后，RSS技术的普及和市场的发展正处于启蒙时期。很多网民不了解也不会用RSS技术。RSS技术在网络营销方面有着先天的优越性。本文主要介绍了RSS技术及其特点，简要分析了RSS技术目前在国内外的应用现状。以案例的形式介绍了其在当前电子商务企业的网络营销的应用，并简要分析了RSS技术在网络营销中的应用策略，以及当前RSS技术在网络营销应用中面临的挑战。

RSS technology is an emerging network technology, is the site and other sites to share content between a simple way, in the online marketing and website promotion has many advantages. In China, the current development of RSS technology is still relatively backward, RSS technology and the popularity of the development of the market is in a period of enlightenment. Many users do not understand RSS technology will not be used. RSS technology in the network marketing has inherent advantages. This paper mainly introduces the RSS technology and its features, a brief analysis of the RSS technology is the application of the status quo at home and abroad. Cases in the form of its e-commerce in the current network marketing enterprise applications, and a brief analysis of the RSS technology in the network marketing application strategy, and the current RSS technology applications in the network marketing challenge.