however, for every success story, there's a related warning tale of a celebrity who overvalued his consumer appeal. no matter how famous the product's origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. and once the initial attention dies down, consumer interest might fade, loyalty returning to tried-and -true labels.

然而，对于每一个成功故事来说，都有个警示寓言。那是关于那些高估了自己对消费者的吸引力的所谓的成功人士。无论这种商品有多么有知名度，如果它不能以自身的品质吸引消费者，越来越热衷于自我营销的策略，一旦对该种商品原有的关注度下降，消费者的对其的兴趣也会逐渐消失。所以只有以顾客为本才能铸造出经得起时间考验的品牌。